It’s a strange world isn’t it, when we view time sat at our desks as ‘work’ and ‘productive’ and the time spent in other activities (in my case with the horses) as ‘play’ or downtime. Yet I achieve much greater creative thought and dream up my best strategies while I am wandering the lanes on horseback or cleaning the field of horse muck. If this is some of my best creative time, and the time therefore when I am of most use to my clients, why do I feel guilty about doing these activities in so called office hours? And should I then switch off my creative brain at weekends or take time off in lieu during the week? Even after 10 years of working for myself I find it difficult to kick the feeling that I should be at my desk between 9 and 5!

So why is it that my best ideas, insights, strategies and tactical plans come when I am with a horse? A number of reasons, I believe:
Einstein tells us that we can’t solve problems at the same level of thinking that created them. This means we have to transport ourselves into a different thinking space - both mentally and environmentally. Getting away from the office and into a field is what works for me.
Physical exercise also works for me too - the movement of the body creates a dynamic flow of energy which does not happen sitting at a desk. This flow of energy naturally enables creative energy and thoughts to flow.
I find being around horses incredibly peaceful and calming. This stilling of the mind allows the best thoughts to come to consciousness.
There are too many distractions in the office - emails demanding an answer, phone calls that could wait, paperwork shrilly singing ‘deal with me’ are just a few. You probably have your own list of distractions.

So this week I am going to try a new tack. Where possible, I am going to spend the mornings at the barn, with a notebook and voice recorder. As I poddle about I’ll record the great thoughts I have and see just how creative I can be in my strategy building. I’m sure there must be a research project in here somewhere - not to mention a book!