It is now common knowledge that words are only a tiny proportion of our whole communication, and yet the words we do use carry enormous power, particularly if they have to convey the whole message. The most powerful words are our own words; the words that we use to describe our experiences, the words that carry the energy of our emotions, the words that evoke images in our mind’s eye and bring those images alive.

The problem is, as marketers and creatives, we tend to use the words that our powerful to us, but not necessarily to our customers. We can only influence the behaviour of our customers by speaking to them in their own language. And this means using the exact words they use and conveying what is important to them in the appropriate mix of words, visuals and sounds.
 
Taking the customer’s words and then putting our own slant on them, just does not work.

TLB Media, in partnership with The Best Organisation, offers a unique combination of customer research and copywriting/creative direction that will enable you to:

Understand, predict and positively influence customer behaviour through skilful use of the customer’s own words
Communicate with customers in a way that ‘makes sense’ to them, holds their attention and increases their motivation to buy
'Speak the same language' as the customer when interacting with them through marketing communications, advertising & promotions, websites and in face to face selling or customer service interactions
Save time and money by speeding up the creative process and getting it right first time

We use questioning and listening techniques that go way beyond the conventional research approaches; techniques that reach directly into the emotions of the consumer, helping them to recall contextual experiences and reveal their powerful key words and triggers for your specific context.

We then incorporate these key words and triggers are into a well written, targeted message, which scores a direct hit on the customer’s emotional pull to respond.

We also write a creative brief for you that defines how the customer’s key words and triggers can be best conveyed in your selected media through words, imagery and sound.

Copywriting and creative interpretation has been a very subjective process, often involving much debate between marketers and creatives. Now it can be an objective process because the customer ‘tells’ us what to say and how to say it.

Getting the communication right is key to winning and retaining business. In the current climate and the future, the companies who really speak with the words of their customers will be the survivors and the successes. 

Whether you are a public sector or private sector organisation, focusing on B2B or B2C, with a product, service or information message, if you are communicating to someone and want to influence their response and behaviour, you need to know the best words to use to achieve that. We give you those words.

To find out more contact 07778 014466 (Tina) or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it